search engine marketing
If Search Engine Optimisation (SEO) is the science of ensuring high search engine rankings, search engine marketing is, in a sense, the art that makes SEO effective. The reasoning is fairly simple — it's possible to optimise virtually anything to make it more “search engine friendly”, which in turn leads to greater traffic. But if the traffic to one's site isn't effectively targeted, or if the landing pages are not effective in capturing the visitors' interest, any optimisation efforts are truly in vain. Simply, something more is usually needed when contemplating SEO — and that something is a comprehensive search engine marketing approach.
Search Engine Marketing thus goes beyond the scope of simple Search Engine Optimisation — although SEO is included, a complete Search Engine Marketing approach also adds considerations such as pay-per-click advertising and creating effective landing page content. All of this is done in an effort to ensure still more effective use of search engines as part of a web site's complete marketing strategy.
our approach
Here at thirty4 interactive, our search engine marketing experts ease the difficult burden of search engine marketing for our clients, providing services ranging from effective keyword targeting through to writing search engine-optimised web content and conducting search engine marketing campaign analysis.
We are also pleased to provide our expertise in the related area of Pay-per-click (PPC) marketing. Essentially, PPC campaigns involve designing ads for and purchasing clicks on search engine result pages, in an effort to bring high-quality, targeted traffic to your website. PPC is often a very powerful (and often surprisingly inexpensive) method for increasing website visits beyond what is normally attained through standard "organic" traffic.
